Are you a not-for-profit that is overwhelmed with today’s digital climate? Are you unsure of what the point of being active on social media is for your not-for-profit? Do you feel lost when it comes to knowing what to post and when? A lot of not-for-profits have voiced their overwhelm with what to post and when, and what the benefits of being active on social media can mean for their not-for-profit. Oftentimes people associate social media with selling, but there is a much larger opportunity for all types of businesses to inspire change and really demonstrate the impact they are having within their community, which can invite higher donations and funding. We will also discuss which social media platforms are best for you to be on, and what the purpose of social media is to a not-for-profit.

Our upcoming workshop on Thursday, April 11th, from 10:30am-1:00pm, nestled in the heart of Oak Bay, will help guide you through the use of social media in order to increase your visibility and impact on the community, as well as teach you how to invite more grants, funding, and donations. Coffee, tea, and light snacks will be provided.

The workshop will be hosted by myself, Lindsay Stead, the owner of a boutique digital marketing agency in Victoria, BC, and instructor of Social Media Marketing at Pacific Design Academy. I have worked with a number of businesses and brands in Canada and globally, and believe in the value of community. My boutique agency specializes in working with not-for-profits, wedding professionals, coaches, and creative entrepreneurs. Growing up, I volunteered with different organizations, but one of my fondest memories was working alongside my grandparents at Santa’s Anonymous. They, along with my parents, were an excellent example of what community is and how we have social responsibility to give back to those around us in order to help build up and create a thriving community. Prior to pivoting into my current career, I spent approximately ten years working with children and teenagers, and I am thrilled to still be able to support the initiatives that matter to, and for, our youth.

Following this workshop you will be more comfortable using social media with purpose, have an idea of what you type of content you should be posting and on which platforms, in order to reach your target demographic, showcase your work within the community, and invite more funding.

Pricing to attend this workshop is as follows:

  • Single Attendee: $79 CAD
  • Multiple Attendees from Same Organization: $79 for the first participant, and $69 for every subsequent attendee (a $10 saving per additional person)
  • Single Attendee Social Media Website Audit: $179

Please note that the social media and website audits include an overview of your current social media efforts and 3-5 actionable recommended changes per platform (up to two platforms); this also includes an overview of your website with 3-5 actionable recommended changes for your website.

You are invited to email your questions for the workshop ahead of time, or bring them with you directly to the workshop.

There are a limited number of seats available, so please email or purchase your ticket via our event page to reserve your seat.


Register Now!

“Coming into the course knowing a little bit about social media marketing already, I was worried I wouldn’t get to take away much from it, but it was quite the opposite and I learned so much!” – Arielle